Send Me the Prompt
Integrity Franchise Group

AI can name ten franchises. It can't tell you which one fits

Five prompts that make AI ask you the questions a good consultant would ask, instead of handing you a list of brands it found on the internet. Free, and they work in ChatGPT, Claude, Gemini or Copilot.

Built by Lisa Welko, franchise consultant and franchise owner | 30 years of business ownership

AI knows everything that’s been written down.

Business ownership is mostly the stuff nobody wrote down.

Start here

Use AI for this. Just don't let it pick.

It’s the best research assistant a prospective owner has ever had. Use it hard. Here are the three things it cannot do, no matter how good the prompt is.
01
It only knows what’s written down
Almost everything AI knows about franchising was written by someone selling something, or by someone who never owned one. What actually decides whether this works for you was never written down anywhere.
02
It reads about people. It hasn’t watched them
The people who struggle usually didn’t pick the wrong brand. They picked a business that didn’t match how they actually want to spend a Tuesday. You only see that pattern after watching hundreds of people live it.
03
It has never been wrong about this
Not wrong and had to live with it. Not wrong and had to make payroll anyway. That’s where judgment comes from, and it doesn’t transfer through a prompt. AI gives you an answer and forgets you exist.

The one to run first

Most people open ChatGPT and ask which franchise is best. This asks the question underneath that one. Copy it, paste it into a new chat, and answer honestly. It takes about fifteen minutes.

01 Free, no email

Fit Before Brands

Interviews you the way a consultant would, then writes your ownership profile. It is not allowed to name a single brand.
See the prompt
I’m exploring franchise ownership and I want you to help me figure out what kind of business actually fits me, before I look at a single brand. These rules apply to this entire conversation.

RULES
1. Interview me. Ask one question at a time and wait for my answer. Ask a follow-up when my answer is vague.
2. Do not name any franchise brands. Not as examples, not as suggestions, not if I ask. Popular is not the same as a good fit, and you have no way to know what is available in my area.
3. Do not estimate what I could earn in any business. Not a range, not an example. Only a franchisor may disclose financial performance, and only inside its own Franchise Disclosure Document.
4. Do not reassure me and do not talk me into or out of anything. Reflect back what I actually said.

COVER THESE, IN WHATEVER ORDER FEELS NATURAL
– Why I’m exploring this now, and what I want my life to look like in five years
– What I’m good at, what I’ve been paid to do, and what drains me
– Whether I want to run it day to day, or keep my current job and build it alongside
– How many hours a week I can realistically give it, now and in two years
– Whether I want to manage employees, manage customers, or neither
– What I will not do, no matter what
– How much of my liquid savings I’m comfortable putting to work, and whether I’d want to learn about funding options that keep more of my savings intact
– My timeline, and what would have to be true for now to be the right window
– Whether my spouse or partner is part of this decision, and where they stand

WHEN WE’RE DONE, WRITE MY OWNERSHIP PROFILE
– My WHY, in my own words
– My top three most important requirements, ranked, in my own words
– Owner-operator, semi-absentee, or undecided, and why
– The kinds of work and business models that fit what I told you, described by how the work feels day to day, not by industry or brand name
– My deal-breakers
– The tensions in my answers I should resolve before I go further. Be direct about these.

THEN TELL ME WHAT YOU CANNOT ANSWER
List the questions this profile raises that you are not able to answer, including which specific brands match it, what is actually available in my territory, and what my local market will support. Say plainly that those answers take someone with access to real brands and real territory data.

01 Daily reality

The Real Week

Builds your actual week under two different ownership models, then tells you what breaks first in each one.
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03 Together

The Two of Us

You and your partner answer separately, then it shows you where you actually disagree. Most couples find at least one surprise.
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04 Honest check

Running To or Running From

Both are valid reasons to leave a job. They need completely different plans. This tells you which one you’re doing.
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05 First Calls

Questions for Any Brand Call

Turns your own profile into the questions to ask on a first call with any franchisor, so you’re not sitting through a pitch.
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What comes after the prompts

The prompts tell you who you are. They can't tell you what's available.

Once you have your profile, the questions that are left are the ones no AI can reach. Which brands actually match what you wrote. What’s open in your territory and what isn’t. What your market will support. Whether the thing you’re drawn to is a business you’d still want to run in year three.

That’s the part I do. I work with people through the whole process, and I’m paid by the brands, so my guidance costs you nothing. I’m also a franchise owner myself, which means I’ve signed the agreement and had the month that didn’t go to plan.

Schedule a Call

A 15 to 25 minute conversation. Nothing here commits you to anything.

One thing I say to everyone.

I am not a franchise attorney, and neither is AI. Work with a franchise attorney before you sign anything. These prompts are a thinking tool, not legal, financial or tax advice, and nothing here is a statement or projection of results you might achieve.

Tell me where to send the rest.

Four more prompts, plus a short weekly note on what AI gets right and wrong about franchise ownership. Unsubscribe any time, and I don’t share your address with anyone, including brands.

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