The old saying is there are only two guarantees in life – unfortunately, neither of them are “You’re guaranteed to be wealthy.” But, what if you had a roadmap that helped you determine a route to your best earning potential?
Franchising is the system that can provide just that, and a certified consultant like me can work as your field guide.
Any good mapmaker uses a lot of tools. I utilize the best software in the business to research demographics, possible business locations, and even your own personality. No, really! The more I learn about you, the better I’ll be at finding you your perfect fit franchise, think of it as the X that marks the spot. And all of the market research and data is helpful in fleshing out the potential security of your dream. Another really important tool is the FDD.
Depending on the franchise systems you investigate, some offer a financial statement in their Franchise Disclosure Document (FDD) – also known as an Item 19 – and others provide contact information for existing franchisees for you to gather the earnings information individually. While approximately 20% of franchises offer an Item 19, many great systems can only provide franchisee contact information. The franchisees can provide you with a great deal of information on the system and what’s needed for success, but how comfortable are you digging into the business of a stranger? The answer is likely: not very! Thankfully I’m here to help, and assisting you in investigating franchisees’ earnings is just one of the several services we provide to help you understand your earning potential with a franchise system. I can be on the phone with you during your calls and provide you with effective questions that can get you the most valuable information.
While it’s true, few things in life are guaranteed, preparation and education can come close in making you feel just as secure.